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Alexander Leon Gumuchian ( gə-MOO-chee-ən; born June 30, 1995), known professionally as bbno$ ("baby no money"), is a Canadian rapper, singer, and songwriter. He became widely known for his 2019 single "Lalala" (featuring Y2K). He continued this success through collaborations with artists including Yung Gravy and his 2021 single "Edamame". In 2025 and 2026, he won the Juno Fan Choice Award.