Lemon8

Lemon8 is a social media app owned by Heliophilia Pte. Ltd., a Singapore-based company affiliated with ByteDance. Launched in Japan in 2020, modeled after Xiaohongshu, the platform focuses on lifestyle content including beauty, fashion, food, travel, and home decor. Lemon8 expanded internationally in 2023 and became integrated with TikTok in 2024.